NOMO
Service
Brand Identity & Packaging Design
Category
Food & Beverage - Packaging / CPG
Year
2024
Nomo is a small private Japanese ice cream brand built on a bold, playful aesthetic drawn from Japanese culture and modern simplicity. The identity centers on a hand-drawn wordmark with pronounced, energetic curves, paired with a packaging system where each flavor gets its own solid color block and a minimalist icon representing its core ingredient — vivid, tactile, and unmistakable on a shelf.
the challenge
Balance playful, pop energy against a genuinely premium read — a Japanese-inspired confection brand needs to feel sophisticated enough to appeal across age groups, not just loud enough to catch a glance. The packaging also had to work as a real system: multiple flavor variants that stay instantly distinguishable from each other while clearly belonging to the same family, built on recyclable paper-based containers rather than standard plastic tubs.
The hand-drawn wordmark carries the brand's whole personality — bold, curved, slightly imperfect in a way that reads as crafted rather than corporate. Each flavor is assigned its own solid color block and a single curved icon for its defining ingredient, so the range reads as one coherent shelf presence while every pint stays individually identifiable at a glance. The same bold-gradient, illustrated language extends off the container entirely — into social content, store signage, and out-of-home billboards — built around a storytelling angle where each flavor ties to a specific seasonal moment rather than existing as a flavor name alone.
conclusion
Nomo rounds out the portfolio with a dedicated packaging and CPG case study — a flavor-family system built to scale across variants, sustainable materials, and a marketing language that carries the same identity from the container onto the street.