LUMAMAPS
Service
Startup Landing page
Category
Construction Tech
Year
2026
Lumamaps gives construction site managers a live map of everything happening on the ground — crew locations, incoming material, active safety zones — updated in real time instead of tracked on a clipboard. The brand had to work in two very different places at once: on a hi-vis jacket in direct sunlight on an active site, and on a laptop screen in a site office. Most construction-tech brands pick one of those and let the other feel like an afterthought.
the challenge
Design something a site supervisor trusts on sight — which in construction means real hi-vis color, not a softened "tech-startup" version of it — while still reading as a modern software product to the person actually buying it. Lean too far toward rugged and it looks like a hardware catalog; lean too far toward sleek and no one on the ground believes it's built for their job.
Positioning — built to survive contact with an actual job site: mud, gloves, sun glare — not just a pitch deck.
Color — the lime is pulled directly from real safety-standard hi-vis, not approximated, so it reads as authentic rather than borrowed.
Mark — an abstracted compass/pin form, so the logo itself communicates "location" before anyone reads the name.
Consistency — the same mark and lime accent carry from a field notebook to a hard hat to a work jacket, so the brand feels like standard-issue equipment rather than a sticker applied after the fact.
conclusion
Lumamaps was an exercise in designing for two audiences who don't trust the same visual cues — the person wearing the brand and the person buying the software. If you're building a product that has to earn credibility in the field and in the boardroom at once, I'd like to talk.