Sora carries the typography — clean and geometric, reading modern without tipping into either corporate or overtly technical. The palette pairs a deep navy-black base with a blue-to-green accent gradient: blue does the trust and security work, green signals growth, so the two brand colors map directly onto the emotional job the app has to do. The pinwheel mark reflects circulation and exchange, tying the identity visually to the swap feature at the product's core. The system runs continuously from the marketing site through onboarding through the dashboard through the swap flow, so the brand never resets as someone moves deeper into the product.